The Cat’s Eye

Introduction by Jeff Stone This Month we have a guest contributor for the free effect of the month, Don Theo III. Don generously contributed The Cat’s Eye from his e-book Teardrop. This is a fun presentation for an effect that the mentalists among us will be familiar with. Enjoy the …

Negotiating Your Fee

How much do you charge? That’s a loaded question, is it not? I’m sure you’ve been asked that question dozens, even hundreds of times. In the past, we’ve talked about how to charge and how much: I Am Special The Price is Right, or Is It? When it comes to …

Placebo Magic

The definition of an expert has been said to be “Anyone from out of town with a PowerPoint presentation.” There’s a ton of truth in that quasi-joke. We see it all the time . . . a cop flashes his badge or wears his uniform, and we blindly trust him. …

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