The Magic of Business Cards
Last month the statement/question was, “You don’t have a camera? Really!?” This month it’s “You don’t do magic with your business cards? Really!?”
I’m not gonna spend a lot of time convincing you that magic with business cards is critical. However, think of this: you meet someone on a plane or standing in line at the grocery store or at a networking meeting, etc. The guy asks you what you do for a living. You say that you’re a magician (or whatever you call yourself). Then you produce a business card from thin air (back palm or whatever method you choose).
You don’t need to say or do much more than that.
Of course, you don’t have to produce the card. You could use it to write down a quick prediction or you could use some of the Frixion pen ideas found on my Stone Frixion Fire DVD. The point is that as a magician if you’re going to hand out your business card, it better be in a magical way. I remember getting a business card from a guy who was a wood worker. The business card was actually printed on a super thin piece of wood. Perfect. No. That doesn’t mean that you should print your business card on a playing card.
First of all, you won’t be the first magician to do that. Secondly, that implies that a playing card encapsulates and is equal to “magician.” Nothing could be further from the truth. Think outside of the box. Meanwhile, check out a couple of other resources for tricks you can do with your business card:
Easy to Master Business Card Miracles By Michael Ammar
Additionally, Jay Sankey has a DVD called Miracles With Your Business Cards. However, good luck finding a copy of it. They’re hard to find.
There are plenty of others out there. Search your favorite magic store.
One final note: when you choose effects to do in the case of merely handing out your card, you’ll want to look for effects that are clear, quick, simple and possibly visual. The last thing you need to do is to break out a 9 phase routine while standing in line at Walmart.
If you want to make an impression on a potential client, perform something with your business card. Duh.
Until Next Month . . .