Magic Business Cards

Don’t Throw Away my Business Card

You know it happens. You do it all the time. Someone hands you a business card and a few moments or days later, you throw it away. I’m sure it’s happened to you too. You tell someone you’re a magician; they take your card, but they never call you back, and they probably threw the card away. Let’s see if we can combat that problem shall we/

$50 Contest

Here’s a simple idea. Have a message printed on your business cards that says, “go to my website and enter to win $50” or something along those lines. First of all, they’ll keep your card just so that they’ll have your website. So you’ve extended the life of your card already.

Next, on the site, have a clear and plain section that they can enter their email address into to be entered into a monthly drawing. You can give the winner a $50 discount on a show if they hire you. Or instead of a $50 contest, do a half off show, or even a free show. The real value here is that you’ve captured their email address. Using a tool like A Weber you can stay in touch with everyone on your list. This allows you to sent out emails during the peak times like Christmas. You’ll be able to send out coupons, discounts, sales material, etc.

The idea is simple and it’s easy to implement. Aweber will give you the code you need to embed on your website. The whole point is to maintain contact with everyone you meet. Give them a reason to keep your card ($50 contest). Stay in touch with them. Send them testimonials from other clients. Send them regular announcements. This simple idea will increase the number of bookings you’re getting.

Until Next Month . . .