That’s right; you heard me! Fruit Baskets! This column is all about the business of being a magician. One of the most valuable business marketing concepts is repeat business. The best way to get repeat business is to let people know that you appreciate their initial business. Let’s look at …
The Price is Right, or is it? By Jeff Stone The age-old question: “How much do I charge for a gig?” Of course the age-old answer is “It depends.” I will give you some specifics by the time you’re done reading this, but more importantly I’m going to give you …
Receipts? By Jeff Stone For those who’ve been with us for a few issues now, hopefully you’ve discovered the purpose of the No Stone Left Unturned Column. The whole point is to cover the business of running your magic business. Everything from marketing to taxes and beyond. This month’s article …