Referrals By Jeff Stone This one, folks, is going to pretty much be a list of ideas when all is said and done. However, let me start with a reminder of this principle: Word of Mouth is THE best form of advertising. Think of it this way: what is the …
Rebuttals Are Solutions By Jeff Stone Imagine this: You ask one of your buddies if he wants to go grab a bite to eat and jam for a couple hours at a restaurant. Your buddy says “No. I don’t have any money.” You ask him if he would go if …
Overcoming Objections By Jeff Stone Do you have any friends in sales? Are you in sales? Have you read any sales books? If any of the above apply to you, then you know that the number of people who say “No” is much greater than the number of people who …